LEAN UX WORKSHOP

Let’s Move

My Contribution

Facilitation • Research synthesis • Design research deliverables

Tools

InDesign • Kanbanize • Mural • WebEx

* NDA prevents saving this information outside private presentation.

About

Let’s Move is a consumer-facing ride sharing app designed to improve the commute experience. Users are able to use their employee benefits to schedule regular shared rides to and from work, saving money, gaining valuable free time, and reducing their environmental impact.

Let’s Move

Opportunities

1

Discover how users’ needs have shifted in response to pandemic shifts in working life.

2

Develop insight into the user journey, identifying user pain points and areas of opportunity.

3

Develop testable hypothesis and evaluate feature risk to inform prioritization and road mapping.

Initial Challenges

What I Did

  • Facilitated the group in creating proto-personas to better understand user needs, behaviors, and motivations.

  • Supported participants in creating a detailed journey map highlighting points of user delight and user friction.

  • Provided coaching and education regarding use of proto-personas in design and development.

  • Led group in visualizing assumptions and prioritizing business outcomes.

  • Coached group in feature brainstorming, prioritization of user needs, hypothesis creation, and hypothesis ranking.

  • Designed and delivered hi-fi research report of workshop findings.

Getting to Know Our User
Gaining Insight into Their Journey
Creating & Prioritizing Testable Hypotheses

Deep Dive: Hypothesis

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Outcome and point of focus.

Final Solution

  • Stakeholders came together in strong engagement with each other, the users, and problems uncovered.

  • New user insights were applied to hypothesis prioritization and risk analysis.

  • The hi-fi research report provided stakeholders with a solid foundation for socialization across verticals.

  • Findings were translated into strategy for design and development..

I’d love to learn more about what you’re working on, what the vision is for the future, and how we can collaborate to create something truly amazing.

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